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There was a time a few years back when most consumers were not interested in buying their tires online. However everyone is feeling the financial pinch of 2008 and are looking for ways to save money on their cars. Many have found that you can find great discount car tires online if you buy tires online from reputable retailers.

In the past, many people would by from their local tire retailers such as, Big O Tires, Sears or Walmart to choose tires and wheels from what was in stock. Even though 60% would do their tire research online, according to Jeff Zupanic of J.D. Power and Associates' Tire Practice, "The desire to discuss their needs with a tire salesperson and their intentions to buy from the same retailer are key reasons tire buyers did not use the Internet as a tire shopping tool."

Today, this has changed as everyday more people buy tires online for the first time.